We make life more fruitful

In addition to bundling individual activities, one of the
most important objectives of the sustainability team is to
ensure that Eckes-Granini pursues a coordinated, focused
and systematic approach in all countries and departments.
In the initial phase of their work, the members of this
team developed a strategic framework for all measures and
projects.

Strategic framework for sustainability

Our single-minded-focus
is on offering highest-quality
fruit products

We represent
and value local
communities
and cultures

We represent the
basic common-
sense values of
family-owned
enterprises

“We strive to balance the social, economic and ecological impact
of our business activities”.

We make life more fruitful

A central aspect of this strategic approach is our focus on the three key areas –
products, people and the value chain – in which we aim to achieve sustainable
progress. The approach also incorporates the three aspects that are most
important to our organization: fruit quality, the values of our family enterprise,
and local ties. These factors are then consistently reflected in the goals,
initiatives and measures we pursue and realize in the interest of sustainability.

Support for our strategic plans and initiatives is provided above all by the experts
at the Zentrum für Nachhaltige Unternehmensführung (Centre for Sustainable Corporate
Management, ZNU) of the Universität Witten/Herdecke. We joined the approximately 30
prominent brand producers who cooperate
as members of this partner network
of experts in science and industrial
practice in 2013.

We assume responsibility for …

Our express goal is to offer our consumers
the best of fruit. In order to achieve that
goal, we work continuously to improve the
sustainability profiles of our products
and packaging.

We think in holistic terms – from tree to bottle – focusing in particular on the aspects of raw material procurement as well as production and logistics. Apart from environmental and economic cri-teria, we also recognize an essential social component in this context – when it comes
to working conditions or wages
and salaries, for instance.

We are firmly convinced that it is people who make the difference. Therefore, we see it as our responsibility as an employer to create conditions that will enable our employees to achieve their full potential. We also seek to help people in the regions in which we operate.