Our beliefs

» The consumer
is at the heart
of all we do.«

» Offering healthy and
natural fruit beverages
of superior quality.«

The power of granini
combined with local
hero brands. «

» The magic
of our brands. «

» People make
the difference. «

» Diversity and
cross-pollination
make us smarter.«

» There is no
performance
without fun. «

» Always improving
the quality in all
we do.«

» Building business
for the long term
to secure our
independence.«

» We strive to balance
the social, economic
and ecological impact
of our business activities.«

Our beliefs express what we stand for and describe the foundation of our business model.