Success with strong brands

Reliance on strong brands is one of the most important keys to success for the Eckes-Granini Group and a crucial competitive advantage. Consumers appreciate our strong brands and thus we believe in and rely on them in the long term. Our “strategic” brands are our primary focus. Based on these unique brand personalities, we have succeeded in providing new impulses in their home markets and in other countries as well.

In keeping with the specific characteristics of the fruit beverage market, we rely on a mix composed of the international premium brand granini and local strategic brands, such as hohes C in Germany, Austria, Switzerland and Hungary, Joker in France, Pago in Austria, SIÓ in Hungary, Marli in Finland and Estonia, Brämhults in Scandinavia and Elmenhorster in Lithuania.

Our portfolio of strategic brands is rounded out by special lines for children, including Mehukatti in Finland, and by syrup products, such as YO in Austria and Central/Eastern Europe and Marli and Mehukatti in Finland. We also market several “tactical” brands: Rea, FruchtTiger, Susi, Tropic and Brasil.